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Irasema Jeffers Irasema Jeffers

Growing Your High Net Worth Clients

If you're a financial advisor or a wealth management firm, the US is experiencing one of the most significant opportunities for you to market to potential UHNW or HNW clients.

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Irasema Jeffers Irasema Jeffers

People I’ve Met On LinkedIn

In this new series, we talk to professionals- across industries and across the country. This first introduction is to Tony Sipp. As a Paralegal Manager, he's responsible for an in-house paralegal department for a top-tier full-service national law firm. He's also the newest co-host for The Paralegal Voice.

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Irasema Jeffers Irasema Jeffers

Building the Right Marketing Team

Building the right marketing team is like buying a house. Do you go all in with a new build, or do you get a fixer-upper? Both can cost a significant about of time and money, but the key is that you want the right people to help, and if you focus on a solid structure, it will last.

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Irasema Jeffers Irasema Jeffers

Why Do Companies View Marketing as Magic?

While marketing as a profession has changed in the last ten years and continues to evolve at a rapid pace - when it comes to how companies view marketing, very little has changed.

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